Why RPA should be implemented in E-commerce & Retail Industry?

The business processes which can be automated in commerce are much more than most people think for Retail & E-commerce processes are. Let the processes be, of managing suppliers in purchasing department, organizing the supply chain in stores, distribution and logistics centers, or to analyze sales figures in central organizational units using business intelligence (BI) and analytics solutions (AS).

A large part of these processes (Eg: order-to-cash or procure-to-pay) were previously operated manually. However, with Robotic Process Automation (RPA) companies can increasingly automate existing processes and optimize their business work-flow.

As the retail sector is now, one of the fastest growing sectors of the economic industry. Emerging trends of economies are driving inflation so that by 2025 the market will have a volume of around $ 31.7 trillion. In order to attract new customers and increase customer base in India, many companies are turning to new technologies such as Robotic Process Automation (RPA). Despite of the any E-commerce business, whether it is stationary, e-commerce or Omni channel retail there are numerous processes that can be automated because they take a long time and their quality can be influenced by human error.

Benefits of RPA:

• cost cutting
• increase efficiency
• employees relief

Merchandise goods returned using RPA

In particular, the online trade have fumed customer base to e-commerce business vendors the fact that more and more goods are shipped directly to the customer. But customers can’t check the goods until they are received, so it increases the chances of customers receiving inaccurate products descriptions. And then manual processing of these goods return is time consuming and automatically has an increase the cost. This is mainly due to the high costs associated with such processing. By using RPA, these processes can be automated. Once the goods or the materials receipt has been checked for integrity by an employee, the software robot can document the goods receipt and automatically adjust the stock of the underlying database. In addition, an automatic payment of the invoice amount to the customer can be arranged by RPA.

24/7 customer service

In recent years, the customer has taken on progressively central role in the trade of E-commerce and Retail, as they must make the final purchase in the decision. In order to build up customer faithfulness in the long term, many companies count on their own customer service, which deals with a broad range of customer interest. Customer service plays a great role in e-commerce, as it basically has to be permanently available — now-days customers expect quick feedback and responses. This is exactly where RPA comes in, because the software robots allow fast and flexible 24X7–365days customer service. The moment the customer places the order, the robot have a process that records it and sends the customer real-time updates on the status of the processing and the expected delivery time. The use of an RPA as solution makes it possible to obtain feedback from the customer on the following the order of the customer. This allows processes to be optimized and costs to be lowered feasibly.

RPA in the context of customer behaviour and marketing analysis

When it comes to calculating customer behaviour in relation to the chosen marketing, speed and perfect action are crucial. In particular, quick analyzes that can be used for decision-making would create a clear advantage to other traders. In addition, the customer’s opinion would be clearly addressed, which would result in higher customer satisfaction.

RPA can also be used to analyze entire marketing campaigns and thus support the marketing staff in additional campaigns. RPA brings more certainty to the customer’s opinion that helps to clarify the objectives of the customers. Thus, budgets can be easily expressed. Once carried out analyzes can be done again repeatedly in the future, so that the manual effort is completely eradicated.

Classification is one of the most important processes in the retail business, can also offer RPA a decisive advantage. Often it can happen that customers do not discover certain products in their own online shop. This is mainly due to a poor categorization of the corresponding products. The use of RPA lends itself to ensuring a differentiated and meaningful categorization of all products in order to offer more customer-oriented services.

Logistics and supply chain

Efficient management of your own logistics and supply chain enables sellers to operate globally and deliver products from the suppliers to the end customers. The tracking of the current stock is also made possible in this way, so that smart orders can be arranged at the supplier. The use of RPA in the supply chain gains particular pertinence, as it is particularly reliant on the back-office processes. Automated ordering and closer integration with suppliers play a key role here. The use of the technology also allows the automatic tracking of an order and thus gives better strategic planning.

Financial Accounting

In recent years, handling and financial accounting has been an area within the company, which was particularly, looked after by experts. However, this department is characterized by error-prone, highly manual processes: The automation of these processes brings significant benefits. Digitization is increasing and the need to simplify existing mass processes too. This allows efficient management of incoming invoices, incoming and outgoing payments. But other accounting processes can also be displayed easily and efficiently.

Above all, the possibility of automating the accounting process and then forwarding the relevant balance sheet automatically to the relevant authorities for review offers advantages for companies. In addition, accounts that are created within a company must also be posted and documented. Again, RPA can collect and document the required transactions. Subsequently, the required reference can be made in the company’s internal ERP. Overall, RPA is helping to save costs and unlock important capacity in this area.

TO KNOW MORE ABOUT RPA VISIT- http://www.featsystems.com/automation_solutions.html